meet the team
Founded in 2013 by professional athlete Karsten Madsen, we are a team of experts in our respective fields. Working along-side Karsten we have Kirsten Sweetland, a former professional Olympic distance triathlete, and Sierra Wright, a Registered Holistic Nutritional Practitioner. We are passionate about what we do and are here to provide the best possible coaching and guidence to our athletes.
Founder / Coach
Karsten Madsen
Since going professional in 2014, Karsten became a 7x Xterra Major Title Champion, 3x National Champion and placed 2nd overall in the 2019 Xterra Pan Am Tour.
In 2018 after two failed attempts at Xterra World Championships in Maui, he had a breakthrough performance and placed 7th. Followed by two more top 10 results at Xterra World Championships and ITU Cross Worlds. In that same time he was building the coaching company you now see today.
In 2019, After spending 7 years training with Triathlon Canada's National team, he accepted the role of Assistant Coach to Canada’s Olympic Triathlon Program for the 2020 Tokyo Olympics.
In the same year he was named one of Xterra’s official certified coaches.
Now Karsten coaches mainly out of the Sea to Sky area of BC.
Triathlon Coach
Kirsten Sweetland
Kirsten is a former professional Olympic distance triathlete. She raced on the World Cup circuit from 2006-2016, finishing her career at the Rio Olympic Games.
Her greatest achievements were a Junior World Championship title, two World Cup gold medals and a silver medal at the Commonwealth Games.
She spent a year racing cross country mountain biking, including a Top 10 finish at the 2017 BC Bike Race after retiring.
Throughout her career, Kirsten was fortunate to have access to world leading experts in fields such as medicine, physiotherapy, psychology and physiology. She trained under coaching greats such as Joel Filliol and Shaun Stephens. This led her towards her fascination with the human body which has shaped her career today as an RMT and movement teacher.
As a health care professional and former Olympian, she possesses the tools needed to help guide you toward your goal event in a fun, yet tactical manner.
Registered Holistic Nutritionalist
Sierra wright
Sierra Wright is a Registered Holistic Nutritional Practitioner (RHNP) specializing in sports nutrition and gastrointestinal health.
She has extensive experience helping recreational and professional athletes optimize their performance through nutritious food choices.
Sierra will guide you to optimize macronutrient intake (carbohydrates, proteins and fats) according to your sport and training frequency. Sierra focuses on a nutrient-dense, wholesome approach to support the connection of the body, mind, and soul. She creates plans for a healthy relationship with food to increase performance and improve athletic abilities, including recovery, to allow you to perform at a higher level for longer periods.
​
Sierra offers:
Free Virtual Nutrition Consultations
12 or 6 week nutrition programs